Internet marketing includes the entire scope of what it takes to manage and market your website services or products utilizing the most cutting edge techniques currently available.
Internet marketing differs from SEO services in that the SEO service is only part of the Internet marketing services necessary to catapult your website past your competition.
SEO (Search Engine Optimization) deals with only the content and structure of your website based on criteria set and controlled by search engines. These criteria, algorithms, ultimately determine your website’s ranking score and ranking position as it compares to other websites of the same topic and keyword focus.
Internet marketing carries the SEO project into the blog-o-sphere, social media, branding techniques, e-mail campaigns, pay-per-click marketing, etc.
This is the “total package” marketing system and will require many hours of development initially and a vigilant monitoring not to mention continuous adjustments based on ever changing forces (algorithms) year after year.
Traditional marketing efforts such as TV, radio and print advertising have been utilizing the vigilant monitoring not to mention continuous adjustments based on ever changing forces year after year – your online marketing plans require the same commitment and approach to be successful.